Gadget Show: how to win a free Costa coffee by putting down your phone

Image result for hold student app

If you missed Wallop of the Week on the Gadget Show, April 27, talking about the Hold app here are a few more details about fascinating idea:

Hold app – what is it?

An app that encourages you to not use your smart phone. If you can manage not to interact with your phone for an unbroken 20 minutes, you are rewarded with points. The points can then be swapped for prizes!

The idea is to encourage you to stop endlessly picking up your phone and checking notifications. Once 20 minutes is up, you can press the app again and a new cycle starts. It works seven days a week 7am to 11pm.

What sort of prizes?

Well, at the moment its moderately limited. Hold have signed up a number of partners, notably Costa Coffee and Vue cinema. So, 10 hours spent away from your phone equates to 300 points which would get you two free coffees at Costa; 2 hours (60 points) gets you free popcorn at a Vue cinema; 3 hours (90 points) a free Planet Organic juice etc.

Amazon and New Look are also partners.

Can anyone download  Hold and get this free stuff?

No. So far  it’s just for students. You have to have a student email account to redeem your points. It’s proving popular. Over 700,000 hours have been saved through Hold since launching across 130 universities in the UK in early March.

The founders, however, say they are interested in launching a family version, to help frustrated parents keep their kids off screens.

Who set up Hold and how on earth do they make money?

Hold was founded by three students: Maths Mathisen, the company’s CEO, and co-founders Florian Winder and Vinoth Vinaya, who met at Copenhagen Business School. The Hold app first launched in Norway in February 2016, receiving 50,000 downloads in its first three months.
The app has been used by 40% of higher education students in Norway, attracting over 120,000 users across Norway, Sweden and Denmark.
They make money, partly, by charging partners to be on the app. So Vue, Costa etc pay.
Richard Godwin wrote a really interesting piece for the Times, where he interviewed the founders earlier this month.

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